SEO stands for "Search Engine Optimization" and includes a set of strategies and techniques aimed at improving the ranking of a website on search results. In other words, SEO can help your website rank higher on Google search results. Websites that rank higher are able to capture more organic (unpaid) traffic. 

Google Ads is a paid service that allows you to display ads on Google Search results and across Google's extensive network of websites and platforms.

Google Ads utilizies a PPC or "Pay-Per-Click" model, in which advertisers pay a fee each time one of their ads is clicked by a user. This means that you only pay when users click on your ad which usually results in a visit to your website or a call directly to you.

PPC is a way of buying visits to a website rather than earning them organically through methods like SEO (Search Engine Optimization).

You can receive leads and customers through Google via either organic (unpaid) or paid (PPC) traffic.

In order to maximize your leads, we recommend a strategy that targets increasing both organic (SEO) and paid traffic (Ads) through Google for optimal success. Increasing traffic to your website via Google Ads will have a synergistic effect and can help your SEO.

Whether you decide to pay for Google Ads or simply focus on SEO is up to your business and budget.

Google Ads allows your customers to find you easily. It allows you to collect traffic, leads, and generate business that you normally would have not had access to. This is because your business is likely not appearing at the top of all relevant Google search results for your business. Almost half of all clicks on Google go to the top 3 paid ads on the search results page. If you aren't using Google Ads to list your business on the search results, your potential customers and leads will be going to the other business owners who know how to target the right search results.

Google Ads offers control and transparency. It has many targeting settings, options, strategies, that enable you to target the exact slice of search traffic your business needs. Google Ads also has a robust toolset for tracking and reporting. As a result you can have a clear idea of exactly how much money you are putting in and how much you are getting out.These are leads and business you would have not received otherwise.

It takes many hundreds of hours to master everything Google Ads offers to take full advantage and ensure your money is well spent. That is why we would like to offer our expertise and partner directly with you to set up and manage your campaigns over time to ensure you are meeting your goals. That way, you can focus on making the most out of your business, and we can handle the rest!

Google Ads has a robust toolset for tracking and reporting. As a result you can have a clear idea of exactly how much money you are putting in and how much you are getting out. If you are spending $100 dollars a day on Google Ads, and you know you are receiving $200 of business a day from Google Ads you know your ROI is 200%, or that for every dollar you spend in Google Ads you receive $2. These are leads and business you would have not received otherwise.

In this scenario, if you were to pause your Google Ads campaigns, it would be costing you $100 of net revenue a day, or $3,000 a month. 

We do this calculation through conversion tracking. A conversion is when a user completes a predifined action (set by you). For example it could be giving your business a phone call that lasts over 60 seconds, or who fills out a lead form on your website. Setting up things like conversion tracking means that Google Ads knows when users complete meaningful actions and if that traffic came as a direct result of Google Ads. We can even track it down to the exact click!

The best thing about Google Ads and digital advertising is that everything is fully tracked. As a result, if your campaigns and account are setup correctly you can track the business you earned directly as a result of your ads. This is reported in Google Ads and can ensure that you are getting more money out than what you are putting in.

Google Ads is a paid service that allows you to display ads on Google Search results and across Google's extensive network of websites and platforms.

Google Ads utilizies a PPC or "Pay-Per-Click" model, in which advertisers pay a fee each time one of their ads is clicked by a user. This means that you only pay when users click on your ad which usually results in a visit to your website or a call directly to you.

PPC is a way of buying visits to a website rather than earning them organically through methods like SEO (Search Engine Optimization).

You can receive leads and customers through Google via either organic (unpaid) or paid (PPC) traffic.

In order to maximize your leads, we recommend a strategy that targets increasing both organic (SEO) and paid traffic (Ads) through Google for optimal success. Increasing traffic to your website via Google Ads will have a synergistic effect and can help your SEO.

Whether you decide to pay for Google Ads or simply focus on SEO is up to your business and budget.

Google Ads allows your customers to find you easily. It allows you to collect traffic, leads, and generate business that you normally would have not had access to. This is because your business is likely not appearing at the top of all relevant Google search results for your business. Almost half of all clicks on Google go to the top 3 paid ads on the search results page. If you aren't using Google Ads to list your business on the search results, your potential customers and leads will be going to the other business owners who know how to target the right search results.

Google Ads offers control and transparency. It has many targeting settings, options, strategies, that enable you to target the exact slice of search traffic your business needs. Google Ads also has a robust toolset for tracking and reporting. As a result you can have a clear idea of exactly how much money you are putting in and how much you are getting out.These are leads and business you would have not received otherwise.

It takes many hundreds of hours to master everything Google Ads offers to take full advantage and ensure your money is well spent. That is why we would like to offer our expertise and partner directly with you to set up and manage your campaigns over time to ensure you are meeting your goals. That way, you can focus on making the most out of your business, and we can handle the rest!

Google Ads has a robust toolset for tracking and reporting. As a result you can have a clear idea of exactly how much money you are putting in and how much you are getting out. If you are spending $100 dollars a day on Google Ads, and you know you are receiving $200 of business a day from Google Ads you know your ROI is 200%, or that for every dollar you spend in Google Ads you receive $2. These are leads and business you would have not received otherwise.

In this scenario, if you were to pause your Google Ads campaigns, it would be costing you $100 of net revenue a day, or $3,000 a month. 

We do this calculation through conversion tracking. A conversion is when a user completes a predifined action (set by you). For example it could be giving your business a phone call that lasts over 60 seconds, or who fills out a lead form on your website. Setting up things like conversion tracking means that Google Ads knows when users complete meaningful actions and if that traffic came as a direct result of Google Ads. We can even track it down to the exact click!

The best thing about Google Ads and digital advertising is that everything is fully tracked. As a result, if your campaigns and account are setup correctly you can track the business you earned directly as a result of your ads. This is reported in Google Ads and can ensure that you are getting more money out than what you are putting in.

SEO stands for "Search Engine Optimization" and includes a set of strategies and techniques aimed at improving the ranking of a website on search results. In other words, SEO can help your website rank higher on Google search results. Websites that rank higher are able to capture more organic (unpaid) traffic. 

You can receive leads and customers through Google via either organic (unpaid) or paid (PPC) traffic.

In order to maximize your leads, we recommend a strategy that targets increasing both organic (SEO) and paid traffic (Ads) through Google for optimal success. Increasing traffic to your website via Google Ads will have a synergistic effect and can help your SEO.

Whether you decide to pay for Google Ads or simply focus on SEO is up to your business and budget.